Graph Search And Online Recruiting | How Facebook Is Transforming An Industry by
BusinessInformation24.Blogspot.com
In just a few years we have seen a tremendous change in the recruiting industry’s sentiment towards facebook. All of the concerns about the feasibility of recruiting on the site - grumbles about privacy, spam, a lack of profile data and tools have been dismissed. It’s clear that times have changed when Zuckerberg himself stands onstage during the release of Graph Search and announces that recruiting is one of his favorite queries.
Before I go any further, let me emphasize that I don’t believe Facebook is trying to become a professional networking site. I don’t think it should. Its real value lies in its status as a personal social network, where users connect with people and things they care about most outside of their careers.
That said I am Mark excited about the direction that Facebook is headed in terms of making it easier for recruiters and employers to use the network to find job candidates. If Graph Search rolls out as demonstrated, it will be an incredible new product, marrying the concepts of web search and social recommendation into a semantically-accurate, network-powered search engine. The product will allow users to search for people, places, photos and interests within the deluge of data made available by friends and friends.
Why does this have the recruiting community so excited? Because it’s a huge step in Facebook’s evolution towards a robust platform for recruitment campaigns. The foundation was laid with the creation of brand and "Timeline for Business " pages. These gave Facebook’s users a chance to become consumers by publicly declaring their affiliation with companies using the LIKE button. The trend continued with the release of Sponsored Stories and targeted ads. With these, Facebook’s consumers became passive candidates, since employers can now suggest jobs to consumers whose browsing habits and profile data align with the categories defined by the company. If Hard Rock Cafe is looking for employees to fill a new outlet in Tokyo, for example, they can target young Tokyo residents who like Rock N" Roll.
Last fall, Facebook unveiled the Social Jobs Partnership, a group of recruiting firms, professional associations and government groups that came together to release the Social Jobs App on the network. This gives passive candidates a chance to become active candidates, because those who want to use Facebook to find a job can now search 1.9 million jobs based on filters related to their career goals.
The Graph Search will change the game again. It allows passive and active candidates to become recruits. As this product rolls out and improves over the next few months, recruiters will have a chance to search within their own networks using specific keywords to find people for whom their unfilled jobs are relevant.
That relevance is the most exciting part. Graph Search isn’t about sending spam to 100,000 job board candidates and praying that someone will reply. It isn’t about interrupting the lives of college students, who just want to use the platform to post last night’s Instagram photos, because you have a quota to make. Graph Search is about discovering people their work history, their education, their interests and their motivation and using that discovery to recruit better.
The Graph search is another indication of how crucial the social model is becoming to the recruiting industry. It will ultimately allow us to enrich professional networking experiences with personal recommendation. Candidates are already more than willing to share information about the brands they like, the places they’ve worked, and the talents they have. Graph Search makes it ridiculously easy for recruiters and employers to make use of that data to create better targeted ads, build stronger talent communities and reach people that want to work for them. Graph search is best for Facebook.
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