FB Mobile Now 23% Of Ad Revenue

Facebook Mobile Now 23% Of Ad Revenue
By:  BusinessInformation24.blogspot.com

Moving the company to focus on mobile was a “challenge,” the Facebook CEO said in a conference call with analysts after FB reported Q4 earnings.  That’s because the company’s apps were not as high in quality as he wanted and Facebook didn’t have mobile ads. That’s now changed, he said. Mobile ad revenue is 23% of total ad revenue, up from 14% in the prior quarter. “Today there’s no argument Facebook is a mobile company. Mark  Zuckerberg says.

The company has changed its development process to be faster so that it now ships changes to apps on a monthly cycle.  Now Facebook company is focusing on “new mobile first experiences,  Mark Zuckerberg says. He didn’t detail what those new experiences would be. But the company recently launched Poke, a photo and video apps. 

Facebook is not building a phone, Mark Zuckerberg said once again. If the company sold 10 million phones that would be just 1% of Facebook users, which makes no sense, he said. Instead, Facebook wants to instead build good access to its services across all mobile devices. “It should be integrated across all  the different devices. That’s what we’re going to focus on.

Facebook is intent on investing in new products for the future, such as Graph Search, Mark  Zuckerberg said. As a result, expenses are increasing and headcount has increased 44% year-over-year to 4,600.

BusinessInformation24.blogspot.com  gave more detail on Facebook’s various revenue and advertising products:

Custom audiences: This product enables advertisers to upload user lists and show ads to exactly the right people they want to target. Retailers can sell some ads to certain customers interested in some products and sell other ads to others who buy, say, beauty products. This isn’t a stand-alone product but used with other products, for example with Facebook Offers.

FB Exchange: This launched just in September but by December it was doing 1 billion impressions daily. With one client, this drives 36% more conversions than retargeting elsewhere, she says.

Local Businesses: This nearly doubled since the beginning of 2012, due to the Promoted Posts product for small businesses. About 500,000 pages have purchased Promoted Posts.

App install ads: They’re being used by 20% of the top 100 grossing iOS apps. This is not just for games. Also big companies in retail, travel and financial services can get help to move to mobile with these ads.

Mobile ads: About 65% of advertisers now run ads in News Feed, which run in desktop and mobile. Ads in News Feed see higher click through rates and lower costs per conversion. They also drive 8x more incremental sales than ads on the right hand side.

Revenue from new products such as Promoted Posts as well as Gifts was less than $5 million in the quarter.

On ads in the News Feed, FB (facebook) recently made improvements to its News Feed, and the company saw 50% increase in Likes, comments and other engagement. But when the company added ads in the News Feed that caused a 2% offset, so the net change was very positive, Mark Zuckerberg said.

Interesting. “Android is a very dynamic and open platform, as long as Google keeps it that way. Even though our relationship isn’t one where the companies really talk we are able to do a bunch of things and some build some great experiences.”

Mark  Zuckerberg then cited positives of Android, such as the ability to send messages on Android, which iOS does not allow app to do. But Mark  Zuckerberg’s subtle dig at Google was telling:  He also admitted the two companies’ rivalry in saying that they don’t talk to one another. “As long as Google keeps it that way was how he described Google’s open platform.

Blogging : BusinessInformation24.blogspot.com

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The Twitter Ranked Fastest Growing Social Platform In The World

Info @ Google and Facebook each should have acquired Twitter,   but they did not.  Now Global WebIndex has the Twitter racehorse solidly in the lead. This is no neck in neck race. Twitter raced ahead when heads were turned.  An incredible 21% of the global internet population now use Twitter actively on a monthly basis.

Every quarter" Global WebIndex produces a new report.  This one: GWI.8 is for Q4 2012 and it shows that the number of active Twitter users grew 40% from Q2 2012 to Q4 2012. This is equal to 288 million monthly active users (claimed to have used or contribute to Twitter in the past month) across the 31 markets currently researched by GWI [representing nearly 90% of the global internet population aged 16 to 65 ] .  That marks a whopping growth rate in active users of  714% since July 2009.  Post by BusinessInformation24.blogspot.com

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Graph Search And Online Recruiting | How Facebook Is Transforming An Industry by BusinessInformation24.Blogspot.com

Graph Search And Online Recruiting | How Facebook Is Transforming An Industry by BusinessInformation24.Blogspot.com

In just a few years we have seen a tremendous change in the recruiting industry’s sentiment towards facebook.  All of the concerns about the feasibility of recruiting on the site - grumbles about privacy, spam, a lack of profile data and tools have been dismissed. It’s clear that times have changed when Zuckerberg himself stands onstage during the release of Graph Search and announces that recruiting is one of his favorite queries.

 Before I go any further, let me emphasize that I don’t believe Facebook is trying to become a professional networking site. I don’t think it should. Its real value lies in its status as a personal social network, where users connect with people and things they care about most outside of their careers.

That said I am Mark excited about the direction that Facebook is headed in terms of making it easier for recruiters and employers to use the network to find job candidates. If Graph Search rolls out as demonstrated, it will be an incredible new product, marrying the concepts of web search and social recommendation into a semantically-accurate, network-powered search engine. The product will allow users to search for people, places, photos and interests within the deluge of data made available by friends and friends.

Why does this have the recruiting community so excited? Because it’s a huge step in Facebook’s evolution towards a robust platform for recruitment campaigns. The foundation was laid with the creation of brand and "Timeline for Business "  pages. These gave Facebook’s users a chance to become consumers by publicly declaring their affiliation with companies using the LIKE button. The trend continued with the release of Sponsored Stories and targeted ads. With these, Facebook’s consumers became passive candidates, since employers can now suggest jobs to consumers whose browsing habits and profile data align with the categories defined by the company. If Hard Rock Cafe is looking for employees to fill a new outlet in Tokyo, for example, they can target young Tokyo residents who like Rock N" Roll.

Last fall, Facebook unveiled the Social Jobs Partnership, a group of recruiting firms, professional associations and government groups that came together to release the Social Jobs App on the network. This gives passive candidates a chance to become active candidates, because those who want to use Facebook to find a job can now search 1.9 million jobs based on filters related to their career goals.

The Graph Search will change the game again. It allows passive and active candidates to become recruits. As this product rolls out and improves over the next few months, recruiters will have a chance to search within their own networks using specific keywords to find people for whom their unfilled jobs are relevant.

That relevance is the most exciting part. Graph Search isn’t about sending spam to 100,000 job board candidates and praying that someone will reply. It isn’t about interrupting the lives of college students, who just want to use the platform to post last night’s Instagram photos, because you have a quota to make. Graph Search is about discovering people their work history, their education, their interests and their motivation and using that discovery to recruit better.

The Graph search is another indication of how crucial the social model is becoming to the recruiting industry. It will ultimately allow us to enrich professional networking experiences with personal recommendation. Candidates are already more than willing to share information about the brands they like, the places they’ve worked, and the talents they have. Graph Search makes it ridiculously easy for recruiters and employers to make use of that data to create better targeted ads, build stronger talent communities and reach people that want to work for them. Graph search is best for Facebook.

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